Small Business Marketing eBooks Special Discount Prices!

This page was last updated: April 20, 2012
64 Fantastic Ways to Increase Your Catalog Response eBook - Discover Great Results!
I’ve got a copy of my report
“64 Fantastic Ways
to Increase Your
Catalog Response”
right in front of me, and I
just pulled out idea #1 to
share with you....
Don't pay $14.99
Download this ebook now for
only $7.99
64 Fantastic Waysto Increase Your Catalog Response eBook
Idea #1:
Boost Your Catalog Results – Turn That Catalog into a Magazine!

The trend of the future will most likely be catalogs that resemble magazines as closely as possible. This catalog marketing idea will give you a catalog design that will increase the perceived value of your catalog and increase its readability and acceptance.

OK, you want to know where I’m getting this crazy catalog marketing idea from… I’ve got a copy of my report “64 Fantastic Ways to Increase Your Catalog Response” right in front of me, and I just pulled out idea #1 to share with you.

You just brought today’s mail in and you are holding a catalog and a magazine in your hand, which one are you more likely to save? That catalog is more likely to end up in the trash. A magazine seems to have more importance, something you save to read. Let’s give that same appeal to your catalog!

A Magazine Cover for Better Catalog Results:

Now we are going to take advantage of the appeal and looks of a magazine for your catalog. Design your catalog cover with a magazine in mind. Incorporate into it a magazine masthead look. Design this masthead to include your catalog name. “Lands’ End” does a good job of this. And don’t forget to include your cutline   under the masthead. This is the line that describes what you are all about such as this one from the “Doctors Foster and Smith” catalog “Quality Products For Small Pets.” 

Include on your cover such magazine type items as a cover price (even though you give your catalog away put something like a $5 or $3 price on it to increase its perceived value and keep it from getting thrown out) Lines of large copy across the cover describing what’s featured inside with the page numbers looks cool. You know, like you’ve seen on magazines.

I like to see artwork depicting the lower right cover corner being pulled back to reveal a listing of some of the features or special items inside or just highlighting a special item. Or how about showing more of the cover being pulled back and a bunch of your products popping out? You’ve got to entice those buyers to look inside your catalog!

Read more about Idea #1 and get the other 63 ideas too!