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Direct Mail Facts and Figures eBook
Discover Direct Mail Marketing Answers!
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Direct Mail Facts & Figures eBook - I’ve compiled all the things that work in the direct marketing and now I’m giving it to you!
I’ve compiled all the things that work in the direct marketing and now I’m giving it to you!

Just like breaking into your competitor’s office! Where else can you get what direct marketers keep under lock and key?
How was response for an Allstate universal life ad increased by 731% with one change?

What punctuation marks added to a headline increased response by 28%!

Find out which of 5 types of incentive offers in a business-to-business mailing increased response and by how much!

Which prices pull best in direct marketing? It’s not always the lowest!

How important is the list, the offer and the creative effort in direct mail package? Find out the percentage for each!

What step can increase believability in your direct mail package by 65%?

I’ll tell you what items sell best through the mail and give you the percentages!

By what percentage did returns increase for a direct marketing company that changed their “30-Day” guarantee to an “Unlimited” one?

What premium increased response by 35% in a World Wildlife Fund mailing?

How did one direct marketer reactivate 10% of old, unresponsive customers?